International Women’s Day is right around the corner – coming up on March 8th! Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women, and also marks a call to action for accelerating gender parity. Across the pond (especially in Europe), Women’s Day is widely celebrated by giving women flowers, but we don’t see the holiday embraced as much here in the United States, and we’d like to change that. Here are five reasons you should be promoting Women’s Day in your shop!
1. You’re supporting a cause that many people feel drawn to.
You may be hesitant to tread too closely to what some may consider to be a political line, especially given the current state of the social and political landscape, but gender equality is one of those causes that’s pretty safe, and is widely supported. Women’s Day is about acknowledging the extraordinary achievements of women and continuing to work towards bridging the gender gap. Like other holidays, Women’s Day is a celebration!
There’s also been a widespread social movement towards women supporting women and promoting more of a sisterhood mentality. There have been numerous acceptance, anti-violence, and anti-bullying campaigns, many of which have drawn attention to issues that women face among each other, and have spread messages of love and support in an effort to extinguish the criticism and antagonistic messages women commonly face from each other.
2. The Millennial customer base loves socially conscious businesses & shopping locally.
Millennials make up nearly a quarter of the population in America, and have about $200 BILLION of annual buying power. They’re also more selective consumers, with a general mindset shift moving towards spending their money at businesses that share their views, support their causes, give back to the community, and are local. They expect companies to be socially conscious, they value authenticity, and want to engage with brands on social platforms. When a Millennial consumer finds a brand with which they align, they become fiercely loyal, which bodes well for repeat business. Generally speaking, Millennials are a very socially and politically active group, and making a connection with them will give you a customer for life!
3. It’s a great opportunity to show solidarity and align yourself with the advancement of your primary customers.
It’s no secret that the majority of recipients of flowers are women. Promoting Women’s Day is a great way to show support to your primary customer base! Creating specialty bouquets or arrangements to add to your product line specifically for Women’s Day makes it easier for those who do the purchasing to select a gift. Unlike Valentine’s Day when red roses are prevalent, Women’s Day gives you the opportunity to create some truly unique designs with a variety of blooms! While roses are still a popular choice, other top sellers include yellow mimosas, tulips, orchids, and lilies.
4. You’ll be at the forefront of bringing a global holiday more recognition in the U.S.
Women’s Day is very widely celebrated internationally (just ask our sales rep Aga about how they celebrate in Poland!), and one of the most common gifts is flowers. Traditionally, men buy flowers for their female companions, family members, and even colleagues, but women also take this opportunity to show appreciation for each other! While Women’s Day is recognized as a holiday in the U.S., and March is considered Women’s History Month, it still isn’t widely celebrated, so helping this movement gain traction is one of the primary goals for Women’s Day activists here. By promoting Women’s Day, you will be at the forefront of championing this cause in America!
5. Everyone knows at least one extraordinary woman.
Think about the women in your life. Chances are, you probably know at least one or two that you think are extraordinary. While Valentine’s Day is traditionally about romance, Women’s Day offers an opportunity to acknowledge women platonically, and without the assumption or inference of romantic love. Nearly everyone has a woman in their life who has had a positive influence and lasting impact on them, whether they are sisters, mothers, grandmothers, cousins, aunts, or friends. Women’s Day is about the empowerment and appreciation of any and all women!
Will you be promoting Women’s Day this year? Share your story with us on Facebook, and use #beboldforchange to join the movement on social media!