Category Archives: news

Meet the New Koehler & Dramm (Logo)!

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Since 1955, Minneapolis-based Koehler & Dramm Wholesale Florist has been a pillar in the floral and events industries in the Upper Midwest. As the company celebrates 60 years in business in 2015, the wholesaler is making some very exciting changes to its image, and has recently debuted a new logo.

As a letter from President Lee Spence and Marketing Director Emily Gorg explains:

“60 Years Strong means more to us than just 60 years of selling floral products in the Upper Midwest. It means 60 years of innovation, education, development, forging relationships, expansion, trials and triumphs, and so much more. When our design team created this new logo, we wanted to pay homage to the longstanding mission and and deeply rooted values on which Koehler & Dramm was built, yet demonstrate our commitment to innovation and a unified approach to the future of our company, our customers’ businesses, our community, and our industry.

This project has been in development for several months now, with different variations getting thrown in and then subsequently tossed out of the ring, until we felt that we had finally achieved a design that accomplished our mission.

Since our inception in 1955, we’ve endeavored to be the best; to provide our customers with the widest variety and the highest standards of quality, service and value; to provide a happy, healthy environment; to be a source of financial security and personal development for our employees; and to provide a vehicle for social service while contributing to the economic and aesthetic quality of our community. We hope to continue to accomplish these goals for all of our customers for many years to come.”

As Mrs. Gorg conceptualized and designed the logo and brand components, several important elements were pinpointed. The new logo features a modernized version of the classic Koehler K, incorporated into a navy blue circle, with a new lime green color filling the negative space. But the intentionality behind the design goes much deeper than simply creating a clean, recognizable logo, and the break-down reveals a much more detailed and insightful look at Koehler & Dramm’s new identifier. See below for more:

Learn more about the design process of our new logo and how the different elements work together to embody our values and our mission.

Learn more about the design process of our new logo and how the different elements work together to embody our values and our mission.

Standing by its pledge to be an eco-friendly and environmentally conscious company, Koehler & Dramm will not undergo an immediate changeover to the new logo. Rather, it will be phased in gradually to prevent the waste of materials that already bear the classic Koeher mark. Koehler customers in the 5-state KD service area can expect to see the new logo make its appearance on some media right away, while the complete transition is expected to take several months.

For more information, please click here to contact Emily Gorg.

Meet the 2014 Koehler Classic Guest Designers

We are thrilled to bid a warm Koehler & Dramm welcome to Sharon McGukin, AIFD, CFD, AAF, PFCI, and Dan Kotecki, AIFD, CFD, our amazingly talented guest designers for the 2014 Fall & Winter Classic Design Showcase and Trade Fair! Learn more about them here, and click here to buy your tickets – this is one show you won’t want to miss!

Sharon McGukinSharon McGukin, AIFD, CFD, AAF, PFCI
With her almost 40 years of experience in the floral industry, Sharon is known nationally for her floral expertise, Southern charm and approachable manner when speaking to audiences. Her floral design presentations are both entertaining and informative. Having started her career as a small town florist, Sharon now travels the US, Canada, and Europe presenting floral design seminars and tracking floral trends. She is a member of the prestigious team of Smithers-Oasis Design Directors. Sharon was the 2010-2011 AIFD President (American Institute of Floral Designers). She is a member and former Trustee of Professional Floral Communicators Int’l and a member of the American Academy of Floriculture. Sharon has worked in Asia as a floral consultant in the home décor industry. She often writes wedding design and floral trends articles for prominent floral industry publications and contributes to national news and magazine articles upon request. In 2009, Floral Management Magazine named Sharon as one of the floral industry’s top ten ‘Rock Stars’.

Dan Kotecki HeadshotDan Kotecki, AIFD, CFD
Dan is a floral industry veteran of over 35 years, most of which have been spent as Senior Creative Design Consultant in the Floral Specialties Department of Bachman’s Inc. Dan specialized in events, weddings, parties, floral gifts and business incentives. Dan served as floral chairman for the national FTD convention in Minneapolis, convention chairman and design program chairman for several North Central Florist Association conventions, was a regional finalist for the FTD America’s Cup National Competition and spent 5 weeks in Hong Kong helping set up a new showroom. He has been a team member for Presidential Inaugurations, the Rose Parade, as well as presented many design programs throughout the country. Dan was inducted into AIFD, The American Institute of Floral Designers, in 1988. This professional organization promotes education and excellence in floral design. He currently serves on the National Membership and Marketing Committees and if serving as the Immediate Past President of the North Central Chapter of the organization. Dan is currently the floral manager at Festivities Inc., a full service event décor and floral company. He is responsible for the production of all event floral designs from weddings to corporate events and everything in between.

Koehler & Dramm Welcomes Jessica Leopold as Bouquet & Arrangement Department Manager

Jessica-smallWe are thrilled to welcome Jessica Leopold to the Koehler & Dramm team as our new Bouquet and Arrangement Department Manager! Jessica has been an active member of the floral industry since she was 15 years old — attending an Agriculture-based high school and working in a local flower shop throughout her high school and college career. She has completed floral design classes in Denver, Colorado and has expanded her design skills and floral know-how by working with multiple florists throughout the United States. Her design aptitude has aided her in designing hundreds of weddings/events both here at home as well as across the U.S. She has also designed for the Rose Bowl Parade in Pasadena, California, helping to complete five of the floats in the 2009 parade.  She has worked closely with the operations of surrounding state florists and has served three terms as a board member of the Minnesota State Floral Association. Jessica is excited to show Koehler & Dramm guests her love for design and her drive for an ever-evolving product line.

Welcome to the team, Jessica!

A customer testimonial from Bachman’s

We love our customers here at Koehler & Dramm and our customers often reciprocate that feeling in the testimonials we frequently receive. Below is a recent customer testimonial.

Koehler and Dramm Wholesale has a great selection of fresh cut flower choices as well as green and blooming plants, hardgoods and supplies. They are also more then willing to source out a product you might need or want to special order. They carry larger quantities of most of their items so they can fill immediately. Even though we order large amounts directly through farms and our vendors, we still need to fill in almost daily  to make sure we have everything we need to make our customers happy. Koehler Dramm carries everyday items/ flowers and also most specialty flowers. They are able to fill our orders and deliver daily.

Cindy Egan
Bachman’s
Senior Buyer Cut Flowers/Distribution Manager
6010 Lyndale Ave. S. Minneapolis MN  55419
612-861-7688     Fax # 612-861-7717