Since 1955, Minneapolis-based Koehler & Dramm Wholesale Florist has been a pillar in the floral and events industries in the Upper Midwest. As the company celebrates 60 years in business in 2015, the wholesaler is making some very exciting changes to its image, and has recently debuted a new logo.
As a letter from President Lee Spence and Marketing Director Emily Gorg explains:
“60 Years Strong means more to us than just 60 years of selling floral products in the Upper Midwest. It means 60 years of innovation, education, development, forging relationships, expansion, trials and triumphs, and so much more. When our design team created this new logo, we wanted to pay homage to the longstanding mission and and deeply rooted values on which Koehler & Dramm was built, yet demonstrate our commitment to innovation and a unified approach to the future of our company, our customers’ businesses, our community, and our industry.
This project has been in development for several months now, with different variations getting thrown in and then subsequently tossed out of the ring, until we felt that we had finally achieved a design that accomplished our mission.
Since our inception in 1955, we’ve endeavored to be the best; to provide our customers with the widest variety and the highest standards of quality, service and value; to provide a happy, healthy environment; to be a source of financial security and personal development for our employees; and to provide a vehicle for social service while contributing to the economic and aesthetic quality of our community. We hope to continue to accomplish these goals for all of our customers for many years to come.”
As Mrs. Gorg conceptualized and designed the logo and brand components, several important elements were pinpointed. The new logo features a modernized version of the classic Koehler K, incorporated into a navy blue circle, with a new lime green color filling the negative space. But the intentionality behind the design goes much deeper than simply creating a clean, recognizable logo, and the break-down reveals a much more detailed and insightful look at Koehler & Dramm’s new identifier. See below for more:
Standing by its pledge to be an eco-friendly and environmentally conscious company, Koehler & Dramm will not undergo an immediate changeover to the new logo. Rather, it will be phased in gradually to prevent the waste of materials that already bear the classic Koeher mark. Koehler customers in the 5-state KD service area can expect to see the new logo make its appearance on some media right away, while the complete transition is expected to take several months.
For more information, please click here to contact Emily Gorg.