PROFESSIONAL & PERSONAL
DEVELOPMENT
FLORAL DESIGN COURSES
Licensed by the
Minnesota Office of Higher Education
2008 Catalogue
Volume 1
2407 East Hennepin Avenue
Minneapolis, MN 55413
PROFESSIONAL & PERSONAL
DEVELOPMENT
FLORAL DESIGN COURSES
Licensed by the
Minnesota Office of Higher Education
2008 Catalogue
Volume 1
2407 East Hennepin Avenue
Minneapolis, MN 55413
The Institute of Floristry has offered basic, advanced and specialized floristry hands-on training in traditional and contemporary design to students from all over the world for almost 20 years.
The main objective is to provide high quality education that supports each student’s professional and personal goals by teaching design mechanics, etc. The side benefit is that the student will be able to take most of the finished products home (with a slight additional charge if the student chooses to keep the container).
Koehler & Dramm’s Institute of Floristry is licensed as a private career school by the Minnesota Office of Higher Education.
Our facilities, curriculum and teaching methods are reviewed annually.
The following individuals form the board of directors:
Lee Spence, Eugene Brunk and Ardith Beveridge.The Institute of Floristry offers comprehensive floral design training through our Floristry 1 - Basic Design, Floristry 2 - Advanced Design, Floristry 3 - International Design Trends, Floristry 4 - Masters Class, Wedding/Celebration Design, Today's tribute Designs, and a variety of other programs.
Students beginning with the 40-hour prerequisite
Floristry 1 - Basic Design may continue training with additional specialty courses. Class size is limited to 16 students to ensure personal, hands-on instruction and individual attention. We offer both day and evening schedules.
All courses are designed for career and/or personal development and are 80% hands-on training. Students may enroll in individual or multiple courses, and/or work toward a Diploma of Floral Arts and Sciences.Office Phone Numbers
(612) 362-3133 or
(800) 298-0495 x133Office Hours
Monday - Friday
8:00 a.m. - 4:30 p.m.
Expansion of the floral industry through excellence in education, appreciation and awareness by dedication to:
Strengthening the relationship with Koehler & Dramm customers;
- The continuing education and increased proficiency of
Koehler & Dramm’s customer base;
- Providing accessible and affordable education to all; and
- Providing students with opportunities for economic, career,
and personal development.
ENROLLMENT PROCEDURES
Eligibility: All students should have a strong interest in floral design,
and must be at least 16 years of age. There is no application process or fee
for standard registration.
STEP 1:
Choose the course and date you desire from the
Course Descriptions and Schedules section on pages 9-12.
STEP 2: Call (612) 362-3133 or (800) 298-0495 x133 to inquire about availability of space in the course.
STEP 3: To receive the former class rates, you can pay in full for the
course 3 months in advance.
Otherwise you may choose to pay Between one and two months prior to class,
however the rate will increasefor each month.
Send in the $100.00 deposit/registration fee and registration
form located in the back of this catalogue (or you may
register over the phone with a Visa or MasterCard).
Your deposit and advanced registration are required in order
to reserve your space in any course*.
*Note: The tuition for all Trend Forward Classes must be paid in full with registration.
STEP 4: Complete tuition payment (the balance owed) must be
received by our office on or before TWO BUSINESS DAYS
BEFORE the first day of class** (less your deposit/registration fee).
**Note: A Late Fee of 10% will be charged to any
remaining balance not paid by the due date.
Job Center/Employer Enrollment Procedures
A Minnesota or private Job Center/Employer that is enrolling a student must adhere to the following conditions:
-A Koehler & Dramm Customer Application form will need to be submitted (if
not already) to Koehler & Dramm’s Credit Department.
-The Enrollment Procedures above must be adhered to, with the exception that in place of a registration fee, an authorization form can be sent to hold a student’s place in class. A student’s place in class cannot be held without either the registration fee or an authorization form that promises payment will be forthcoming. If the Job Center/Employer is combining many courses onto one Purchase Order, please itemize the Purchase Order to clarify which courses the student prefers.
- It is the duty of the student and the Job Center/Employer to check on availability ofcourses, arrange payment, and send the necessary documents to our office in a timely manner. It is also the duty of the Job Center/Employer to inform our office of any policies the Job Center/Employer must adhere to in order to make the enrollment process smooth.
- An invoice for class, tools, or both can be issued to the Job Center/Employer
from our office. Full payment is due on or before TWO BUSINESS DAYS BEFORE the
first day of class.
- If a student needs tools, an authorization form will need to be sent. We do
not loan tools! If a Job Center/Employer is a tax-free entity, please submit
a tax-exempt certificate (Form ST3) in advance so that tax will not be added
to the tools (the tools are 7% taxable, the courses are not taxable). Please
read page 7 for tool information.
-Please fax authorizations to 612-331-5066, to the attention of Cheryl.
Koehler & Dramm’s Institute of Floristry 2008 Catalogue;
ENROLLMENT POLICIES
-Courses fill up quickly, so register early to reserve your selected date. Enrollment
is based on a first-come, first-served basis.
Each course is limited to 16 students maximum.
-Prospective students are not allowed to attend any course without
pre-registering.
- We accept cash, check, Visa, MasterCard or money order. Tax will not be added
to tuition. For pre-registration, students may pay either the $100.00 deposit
or the full balance due. The Institute of Floristry will not automatically charge
the balance of any tuition owed without
the payer’s consent.
- If a prospective student is accepted upon receipt of payment, the student’s
course space will be held and a confirmation letter (and invoice if applicable)
will be mailed. The invoice will contain information of the final date that
any balance due must be received by our office. (For example: if a course begins
on a Monday, the balance must be in our office on or before the Wednesday prior;
if a course begins on a Tuesday, the balance must be in our office on or before
the Thursday prior.)
- If the student does not attend the first day of any day course or the first
two evenings of any evening course, and has not informed the Institute of Floristry’s
office of the absence, the Institute of Floristry has the right to fill the
seat with another student.
- We reserve the right to cancel any course due to the enrollment level or unforeseen
problems. A minimum of 5 students is required to run a course as scheduled.
Students who have paid tuition or registration fees for a course that is cancelled
will receive a complete refund.
-Course dates are subject to change. Please call to verify dates before enrolling (the Institute of Floristry will inform the enrolled students of the change(s), if applicable).
-With Koehler & Dramm’s Institute of Floristry being a private institute,
we do not offer financial aid.
- If a student has received a gift certificate for a course, the student must
send the certificate in with a registration form and follow advanced registration
requirements. The Refunds & Cancellation Policy will apply to Gift Certificates
if a student needs to cancel a course for which he/she is registered. Tools
must be brought/purchased if not included in the certificate’s value.
(Please read "Required Tools" on page 7).
- There will be a $20.00 fee for any non-sufficient funds check received.
TOURS FOR PROSPECTIVE ENROLLEES
Prospective enrollees may visit the school facilities prior to enrolling. Individually
scheduled tours are conducted by appointment only. Please call the office at
(612) 362-3133 or (800) 298-0495 x133 to make a half-hour appointment, which
includes a visit to the classroom and a tour of Koehler & Dramm.
Koehler & Dramm’s Institute of Floristry 2008 Catalogue;
REFUNDS & CANCELLATIONS POLICY
-Each prospective student will be notified, in writing, of his or her acceptance
or rejection upon receipt of the registration and/or tuition payment. If a student
is denied, all tuition, fees and other charges shall be refunded.
-If a student gives written notice of cancellation within five (5) business
days after the day on which the student is accepted by the school, all tuition,
fees and other charges paid by the student shall be refunded, regardless of
whether the course of instruction has started.
-If a student gives written notice of cancellation following the fifth business
day after the day of acceptance by the school, but before the start of instruction,
all tuition, except 15 percent of the total cost of the course, shall be refunded
to the student. If only a deposit was made, no more than $50.00 shall be refunded
to the student.
-If a student who has registered for a course does not appear for the course
and cancels before 75 percent of the course of instruction, all tuition, except
15 percent of the total cost of the course, shall be refunded to the student.
If only a deposit was made, no more than $50.00 shall be refunded to the student.
After 75 percent of the course of instruction, no refunds are given.
- If a student gives written notice of cancellation after the start of the course
of instruction, but before completion of 75 percent of the course of instruction,
the amount charged for tuition, fees, and all other charges for the completed
portion of the course shall not exceed the pro rata portion of the total charges
for tuition, fees, and all other charges that the length of the completed portion
of the course bears to its total length, plus 25 percent of the total cost of
the course, but not to exceed $100.00.
(For example: A Floristry 1 student decides
to discontinue instruction after 8 hours of the 40-hour course. Therefore, this
20% pro rata portion multiplied by the $495.00 tuition equals $99.00. $99.00
plus the lower of 25% of the total cost ($495.00) or $100.00 equals $199.00.
This is the total amount the student will be charged. Assuming payment was made
of $495.00, then the amount refunded will be $296.00)
-After completion of 75 percent of the course of instruction, no refunds are
given.
-The date of acceptance will be the date of delivery of the notice of acceptance;
and if delivered by mail, the postmark date of the letter of acceptance.
-Written notice of cancellation shall take place on the date the letter of cancellation
is postmarked, or, in the cases where the notice is hand-carried, it shall occur
on the date the notice is delivered to the school.
-Notice of cancellation by the Institute of Floristry shall be acknowledged,
in writing, within 10 days of receipt of the student's notice. Refunds will
be forwarded to students within 30 business days of receipt of notice of cancellation.
-The word "student" means the student who is party to the contract.
Any immediate parent or legal guardian can also serve as party to the contract
on behalf of the student.
-This refund policy is not linked to compliance with the school’s regulations
or rules of conduct, and any promissory instrument shall not be negotiated prior
to completion of 50 percent of the course.
Koehler & Dramm’s Institute of Floristry 2008 Catalogue;
GRADING & ATTENDANCE POLICIES
Students will be evaluated on: participation in designing, completing projects
within the time frame allotted, following directions, prompt attendance, and
cleaning. Satisfactory completion of these elements is required to successfully
finish each course. There are no written or oral tests given. There are no letter
grades given. Attendance is important. You must inform the office if you will
be absent for any of the course hours or days. If a student misses any hours,
he/she must make-up the hours to satisfactory complete the course. A Make-Up
Request Form must be filled out, turned in and confirmed within five business
days of when the form was issued, or make-up time will not be allotted. The
student may attend missed hours at the next same course scheduled if there is
room in the course. (Please read "Course Achievement Certificate"
below.)
COURSE ACHIEVEMENT CERTIFICATE
A Certificate of Achievement and a letter of recommendation will be awarded
to each student at the satisfactory completion of each 18-hour or 40-hour course.
DIPLOMA OF FLORAL ARTS AND SCIENCES
-The student will complete 300 hours of class time. All courses must becompleted
within a three-year period. It is the duty of the student to keep track of his/her
own courses and hours.
-Courses may be taken in any order after completing Floristry 1 - Basic Design.
A Certificate of Achievement will be awarded at the completion of each 18-40-hour
course; the Diploma of Floral Arts and Sciences will be awarded upon completion
of the 300 hours within a three-year period.
- To total 300 hours, you may take as many 18-hour courses, 40-hour courses,
and Hands-On-Wednesday Seminars and Trend Forward courses as you will need (each 18-hour or 40-hour course
counts only once).
-The student must fill out an Intent to Graduate Form at least one week prior
to graduation date in order to receive a Diploma.
- Please check the box on the registration form or notify our office if you
intend to work toward the Diploma. The student may decide to work toward the
Diploma at any time during his/her coursework.
If you have not completed Floristry 1 - Basic Design, but have completed a basic
course at an approved floral-instructed school, or have five (5) or more years
design experience in the floral industry, please call 800-298-0495 to have the
Primary Instructor determine if you pre-qualify to take any course following
Floristry 1- Basic Design.
Once you have been pre-approved by the Instructor, you will be sent our written
application form to be returned with two letters of floral design experience
recommendation and a $25.00 application fee. The submitted application will
then be evaluated and the student will be contacted if he/she is qualified to
enroll in any advanced courses without enrolling in Floristry 1 - Basic Design.
Please allow approximately two weeks turn-around time for the phone interview
and application process.
Koehler & Dramm’s Institute of Floristry 2008 Catalogue;
CLASSROOM DETAILS
Courses will be conducted in the Education Center located inside the Koehler
& Dramm Wholesale Florist facility in NE Minneapolis, Minnesota. There is
a storage cabinet, coat hook, high-backed stool, worktable and floor stress
mat for each student. Students design in a standing position. Each student will
be responsible for his/her own work area to ensure cleanliness and safety. Students
are responsible for all their items left in the building. Smoking is not allowed
in the building. This facility fully complies with fire safety regulations.
For the all-day schedule courses, each day there will be two 15-minute breaks
and a one-hour lunch break. Students may bring their own lunches or purchase
off-site. Food vending machines, microwaves and a refrigerator are on the premises.
LOCATION, MAP and ACCOMMODATIONS
Koehler & Dramm’s Institute of Floristry is located at 2407 East Hennepin
Avenue in Minneapolis, MN. We are between Highway 280 and I-35W on the corner
of East Hennepin Avenue and Hoover Street NE / SE 25th Avenue. The main entrance
is located in the parking lot that faces Hoover Street NE, and the Institute
of Floristry is located inside the Koehler & Dramm warehouse at the end
of Hardgood Aisle 1.
Students may park for free on side streets next to the
Koehler & Dramm warehouse. Please check the box on the registration form
if you would like driving directions.
We are on the bus line; call (612) 373-3333 for further information or a bus
schedule. Most out-of-town students stay in Roseville, a suburb of St. Paul,
since it is approximately five miles from Koehler & Dramm. If you would
like a list of hotel accommodations in Roseville, call (612) 362-3133 to receive
a list. For other suburbs, please call individual hotels for information.
Koehler & Dramm’s Institute of Floristry 2008 Catalogue;
CLASSROOM DETAILS, Cont.
CONDUCT
Professional and courteous decorum is expected from all students when in class
and during break times. If conduct is disruptive to other students, the instructor,
or anyone else on the premises, the student will be asked to resign from the
course.
DRESS
Casual, comfortable, warm clothing is appropriate for class. Comfortable, layered
dressing and aprons are suggested. Sweaters, turtlenecks, sweatshirts and slacks
or jeans should be warm enough for the cooler temperature of the warehouse,
and for classroom instruction and activities. Also, please wear comfortable
shoes.
PHONE USE
Telephones are available for students for emergency calls, but there are no
pay phones on-site. Long-distance calling is not permitted. Our receptionist
answers incoming calls. Cellular phones turned on and/or phone conversations
are NOT allowed in the classroom. Please change cellular phones to the vibrate
option.
Students are cordially
invited to shop only on days they are in attendance of their course(s). (Koehler
& Dramm is a wholesale florist and is not open to the public.)
A large selection
of fresh flowers and floral supplies are available for purchase from the Koehler
& Dramm warehouse during business hours only.
LEGAL HOLIDAYS
Recognized legal holidays that Koehler & Dramm will be closed) are as follows:
New Year’s Day Labor Day
Easter Sunday Thanksgiving Day
Memorial Day Christmas Day
Independence Day
If a course session falls on a holiday, a makeup session will be set on the
first day of class (where applicable).
Koehler & Dramm’s Institute of Floristry 2008 Catalogue;
ITEMS INCLUDED IN TUITION FEES
-Instruction/Information
(80% hands-on training);
-Textbook(s);
-Design Supplies;
-Fresh and/or silk and dried product
-Containers provided
in class are the property of the Institute of Floristry.
Containers may be purchased
at the end of each course if the student chooses to keep them.
-Tools are NOT included in the cost of tuition.
(Please read "Required Tools" below)
REQUIRED TOOLS
Each student must provide his/her own following three tools:
-Small, non-serrated knife;
-Ribbon (fabric) scissors;
-Wire cutter;
Tools may be brought from home or may be purchased from Koehler
& Dramm the first day of class, after the tool identification portion of
the course is complete. (Please read "Shopping" on page 6)
-Tool costs vary; students spend anywhere from $10.00 to $60.00 or more, depending
on what they desire/need. 7% Minnesota State sales tax will be added. All tools
are wholesale quality. Tool costs are subject to change.
-Koehler & Dramm sells an extensive line of tools for the student whowishes
to purchase additional items for the advanced courses
(i.e., heavy-duty wire cutters for the Silk & Dried Design course).
-THE SCHOOL DOES NOT LEND TOOLS!!
Some students find
it helpful to bring:
-Notebook;
-Camera;
-Apron;
-Hand towel;
- Large plastic bags to take their arrangements home;
-Lunch / dinner / snacks
Koehler & Dramm’s Institute of Floristry 2008 Catalogue;
ADDITIONAL INFORMATION
Have more
questions? Here are some answers to common questions asked:
-Floristry 1 - Basic Design is a pre-requisite for any of the other courses.
-The Institute of Floristry emphasizes Flower & Foliage Identification,
Current Care & Handling Procedures of Fresh and/or Silk Flowers, Basic Design
Principles and/or Elements, Merchandising, Marketing & Pricing Techniques,
Color Use, and The Chain of Life in each course.
-Once the student has completed Floristry 1 - Basic Design, there is no set
order in which he/she could take the other courses (i.e., the student could
schedule Floristry 1, then Wedding/Celebration, then Floristry 3, then Floristry
2, then Sympathy/Celebration).
-The courses are structured to assist beginning and experienced designers in
either the professional or personal aspect. Courses are 80% hands-on- training
with marketing and care and handling accented throughout. In any course after
Floristry 1 - Basic Design, the Instructor will build on the student’s
existing skills and enhance the student’s knowledge.
-Students will not need to select their own flowers from the cooler nor bring
containers, etc. The instructor will have materials available at the start of
each course. (Please read "Items Included in Tuition Fees" on page
7)
-There is a list posted in the classroom of area florists currently hiring.
There is no formal job placement program associated with the Institute of Floristry.
Many students find a job via contacts made in class or self-marketing techniques,
or open their own shop or studio. The amount of education required by floral
businesses varies by each individual business (most businesses require education).
-Ardith E. Beveridge AAF AIFD PFCI CAFA MSF is the Primary Instructor for ALL
of the courses and seminars with the aid of occasional Associate Instructors.
(Please read "Instructors" on page 15 and 16)
President/Treasurer:
Lee Spence
School Director/Instructor: Ardith E. Beveridge AAF AIFD PFCI CAFA MSF
Secretary: Eugene Brunk
Executive Administrative Assistant: Cheryl Stanius-Deiman
For complaints, please contact the president of Koehler & Dramm at (612) 362-3108
Complaints may also be made to the Minnesota Office of Higher Education;
1450 Energy Park Drive; Suite 350; St. Paul, MN 55108-5227 at (651) 259-3975
Koehler & Dramm’s Institute of Floristry 2008 Catalogue;
Page 9
Choose one day or evening time from a course below to fulfill the hour requirement.
* = Pre-requisite: Floristry 1 - Basic Design
Floristry 1–Basic Design 40 hours $495.00 / $529.00 / $549.00
The student will be exposed to an extensive supply of fresh flowers and foliage. The primary media used is fresh flowers, along with an interesting interjection of alternate products. Taping, wiring and bow-making are covered in conjunction with an orientation to the course. Basic free-standing, three-sided, hand-tie and vase designs are addressed as well as corsages, basic wedding and compassionate/sympathy designs. Associate instructors will introduce the student to pricing and profiting in a floral shop, and how to work with your Koehler & Dramm representatives in purchasing fresh flowers, hardgoods and plants.
DAY SCHEDULE One week of M-F 7am-4pm
January 7-11; March. 10-14; April 7-11; June 9-13; August 4-8;
September 8-12; October 6-10; November 10-14; December 8-12;
EVENING SCHEDULE Every M, T & Th 6pm-9pm
July 28-August 21
Floristry 2-Advanced Design* 40 hours $595.00 / $629.00 / $649.00
Having gained the foundations of basic floral design knowledge, this design course works with the student’s individual creativity within the class structure. Specific personal design and career goals will be fulfilled while covering the following design styles: Biedermeier, Windswirl, Waterfall, Vertical, Parallel, Ikebana, Phoenix, Formal Linear, and Landscape. The student will be working with tropical and novelty flowers, foliages and plants.
DAY SCHEDULE: One week of M-F 7am-4pm
January 21-25; October 20-24;
EVENING SCHEDULE Every M, T & Th 6pm-9pm
May 12-June 12;
Floristry 3–International Design Trends* 40 hours $595.00 / $629.00 / $649.00
This course encompasses International Design styles, International Wedding styles, and Parties and Commercial/Corporate Events. Conditioning specialty flowers and preparing mechanics for unique situations are discussed in detail. The fundamental principles and elements of floral design are expanded upon to demonstrate their application to advanced design styles, techniques and terminology. Step-by-step instructions are given to assist individual floral designers in developing uniqueness in their design.
DAY SCHEDULE One week of M-F 7am-4pm
August 11-15;
EVENING SCHEDULE Every M, T & Th 6pm-9pm
September 2-October 14;
Floristry 4–Masters Class* 40 hours $595.00 / $629.00 / $649.00
Designing and putting together a portfolio, developing your own design style and learning to design for photography. This course also includes design competition information for all levels, whether local, state or national.
DAY SCHEDULE One week of M-F 7am-4pm
July 7-11Koehler & Dramm’s Institute of Floristry 2008 Catalogue;
2008 COURSES, PRICES & TIMES
Wedding/Celebration Design* 40 hours $595.00 / $629.00 / $649.00
The student can now delve further into learning the art of creating a customer’s
perfect wedding while staying in control of the essential necessities to keep
all involved parties on track. This course encompasses Bridal & Bridesmaids
Bouquets, Personal Work (Boutonnieres, Hairpieces, Corsages), Reception Designs,
Add-ons, and Selling & Booking a Wedding.
DAY SCHEDULE One week of M-F 7am-4pm
January 7-31; September 22-26
EVENING SCHEDULE Every M, T & Th 6pm-9pm
April 28-May 2
Koehler & Dramm’s Institute of Floristry 2008 Catalogue; Choose one day or evening time from a course below to fulfill the hour requirement.
Today's Tribute Designs* 18 hours $295.00 / $329.00 / $349.00
Sympathy design work is an ever-changing profitable market, and often, the backbone
of many floral businesses. This course will introduce the student to traditional
and contemporary design techniques and trends, which include: Celebration, Home,
Vase, Set Design, Standing Sprays, Casket Sprays, Lid Pieces and Cremation.
This course will also give florists an edge on how to manage a funeral with
confidence and efficiency, by learning how to:
- Use color, line, shape, form and texture
-Comfort the grieving family
-Work with the funeral director’s needs
-Customize a design to complement the life and personality of the decease
DAY SCHEDULE
One week of T-Th 7am-1pm
April 15-17; October 14-16;
EVENING SCHEDULE Every M, T, Th 6-9pm
November 3-13;
Permanent Botanicals* 18 hours $180.00 / $214.00 / $234.00
The Permanent Botanicals class format is to identify, instruct, and create permanent botanical
floral designs. Students will be able to select a container, permanent botanical, foliages, accent
flowers and decorative accents, and ribbon for their custom designs. A recipe for each class
project will be provided. Each student will be required to supply the products that are needed to
construct and create projects. Tools needed for the Permanent Botanicals Class include a
heavy-duty wire cutter, a smaller wire cutter, ribbon, scissors and knife. Foam, glue, tape, wire
and mechanical support supplies will be provided in the classroom for student use. A variety of
fresh products will be provided to use in class projects, as well. The instruction, design techniques,
and design information, as well as a copy of the instructor’s book, Fabulous Faux Floral
Book, are included in the class. The scheduled dates for purchasing products at Koehler &
Dramm will be given to the student when the class fee is paid in full. There will be no refund for
purchased products for the class.
DAY SCHEDULE One week of T-Th 7am-1pm
April 2-4; October 28-30:
Koehler & Dramm’s Institute of Floristry 2008 Catalogue;
2008 COURSES, PRICES & TIMES
Ceremony Decorations
*18 hours $295.00 / $329.00 / $349.00
The perfect accessory to any wedding preparation, this course will teach how
to sell and design ceremony decorations for candelabras, altars, pews, unity
candles, aisles, cars, arches and doorways for an indoor or outdoor wedding.
DAY SCHEDULE One week of T-Th 7am-1pm
September 30-October 2
EVENING SCHEDULE Every M, T, Th 6-9pm
April 21-May 1;
Potter"s Bench Profits* 18 hours $250.00 / $284.00 / $304.00
Plant Design is structured to increase the student’s basic plant knowledge
and assist him/her in answering customers’ common plant-related questions.
This course covers green and blooming (i.e. Orchids) plant identification, planting,
care and handling, plant gardens, placing an order with Koehler & Dramm,
and servicing a commercial account. Information is distributed evenly between
hands-on design with the Primary Instructor and lecture with the Associate Instructors.
DAY SCHEDULE One week of T-Th 7am-1pm
June 17-19;
Corsages & Boutonnieres* 18 hours $250.00 / $284.00 / $304.00
This course will develop mechanics and styles of fresh floral designs held and
worn by women and men to complement the theme and clothing that is worn during
special events, including weddings and proms. This course also covers creating
and coordinating flowers, colors and styles with different events. These fashion
floral accessories can be carried or worn on the shoulder, wrist, waist, neck,
hair, arms and shoes.
DAY SCHEDULE One week of T-Th 7am-1pm
January 29-31; July 29-31;
EVENING SCHEDULE Every M, T, Th 6-9pm
March 17-April 7;
Bridal Bouquets* 18 hours $250.00 / $284.00 / $304.00
Seasons, colors, fabrics, styles, trends and budgets are important factors in learning how to fine-tune and surpass the bride’s dream and statement for her special day. Custom and unique techniques and styles of bridal bouquets will be explored, ranging from basic styles to European Design.
DAY SCHEDULE One week of T-Th 7am-1pm
February 26-28; September 16-18;
Koehler & Dramm’s Institute of Floristry 2008 Catalogue;
Page 122008 COURSES, PRICES & TIMES
Holiday Fresh Design* 18 hours $250.00 / $284.00 / $304.00Holiday Fresh Design is for the designer who seeks knowledge and professionalism in the floral industry as specifically related to the current season. Wreath, Basket, Table, and Swag designs will be covered along with information regarding planning, sales promotion, organizing, managing, and designing during holidays. Instructions for creating holiday arrangements for major holidays, along with explanations of the origins and significance of several holidays are included. Fresh and silk flowers will be used. Holiday Design is a new combination of the former "Holiday Silk & Dried Design" and former "Holiday Fresh Flowers Design".
DAY SCHEDULE One week of T-Th 7am-1pm
November 18-20; December 2-4;
Business Basics for the Floral Industry* 18 hours $295.00 / $329.00 / $349.00
Time is money...Not enough hours in the day? Based on standards within the floral industry, a look at specific areas: Hiring, pay inceases, promotions and terminations, references, performance reviews, employee documentation; Understanding Federal and State taxes, reporting and deadlines; IRS guidelines for record detention; Financial statements; Business planning; Wire service fees and reporting; Inventory solutions; Designer profitability; Budgeting for the seasons; Marketing to a existing customer. Web design available
DAY SCHEDULE One week of T-Th 7am-1pm
January 15-17;
EVENING SCHEDULE Every M, T & Th 6pm-9pm
April 21-May 1; October 20-30;
Trend Forward* 2 hours $100.00 / $130.00 / $150.00
Trend Forward courses address the trends that are hitting the marketplace. Each month
there will be focus on a design element that is either noted by our instructors, vendors, or
buyers. This is a good option to stay on the edge and current with your design work!
EVENING SCHEDULE ONLY One Wednesday 6pm-8:00pm
January 9: European Dishgarden with Green / Blooming Plants, Fresh Flowers March 12: Vegetative Design Style with seasonal ephemerals April 9: Strong Vertical Design Style May 14: Horizontal Design Across top of several vases June 11: Victorian Period Design July 9: To be announced (TBA) August 13: (TBA) September 10: (TBA) October 8: (TBA) November 12: (TBA) December 10: (TBA)
Koehler & Dramm’s Institute of Floristry 2008 Catalogue;
2008 SCHEDULE
AT A GLANCE
Revised June 3, 2008
Please check back later
for complete descriptions, times and prices of the following courses.
(D) = Day Course (E) = Evening Course
** Floristry 1 - Basic Design is a pre-requisite for ALL of the other courses.
**
| JANUARY 2008 7-11 Floristy 1 - Basic Design (D) (40 hr) M - F 7-31 Wedding Design (E) (40 hr) M, T, Th 9 Trend Forward (E) (2 hr) W 15-17 Business Basics (D) (18 hr) T - Th 21-25 Floristry 2 - Advanced Design (D) (40 hr) M - F 29-31 Corsages & Boutonnieres (D) (18 hr) T - Th |
JULY 2008 7-11 Floristry 4 - Masters Class (D) (40 hr) M - F 9 Trend Forward (E) (2 hr) W 28-Aug 21 Floristry 1 - Basic Design (E) (40 hr) M, T, Th 29-31 Corsages & Boutonnieres (D) (18 hr) T - Th |
| FEBRUARY 2008 18-Mar 13 Floristry 1 - Basic Design (E) (40 hr) M, T, Th 26-28 Bridal Bouquets (D) (18 hr) T - Th |
AUGUST 2008 4-8 Floristry 1 - Basic Design (D) (40) M - F 11-15 Floristry 3 - International Design Trends (D) (40 hr) M - F 13 Trend Forward (E) (2 hr) W |
| MARCH 2008 10-14 Floristry 1 - Basic Design (D) (40 hr) M - F 12 Trend Forward (E) (2 hr) W *17-April 7 Corsages & Boutonnieres (E) (18 hr) M, T, Th |
SEPTEMBER 2008 *2-October 14 Floristry 3 - International Design Trends (E) (40 hr) M - T - Th 8-12 Floristry 1 - Basic Design (D) (40 hr) M - F 10 Trend Forward (E) (2 hr) W 16-18 Bridal Bouquets (D) (18 hr) T - Th 22-26 Wedding Designs (D) (40 hr) M - F 30-October 2 Ceremony Decorations (D) (18 hr) T - Th |
| APRIL 2008 *2-4 Permanent Botanicals (D) (18 hr) T - Th 7-11 Floristry 1 - Basic Design (D) (40 hr) M - F 9 Trend Forward (E) (2 hr) W 15-17 Today's Tribute Designs (D) (18 hr) T - Th *21-May 1 Ceremony Decorations (E) (18 hr) M - T - Th *21-May 1 Business Basics (E) (18 hr) M, T, Th 28-May 2 Wedding Designs (D) (40 hr) M - F |
OCTOBER 2008 6-10 Floristry 1 - Basic Design (D) (40 hr) M - F 8 Trend Forward (E) (2 hr) W 14-16 Today's Tribute Designs (D) (18 hr) T - Th 20-24 Floristry 2 - Advanced Design (E) (40 hr) M, T, Th 20-30 Business Basics (E) (18 hr) M, T, Th 28-30 Permanent Botanicals (D) (18 hr) T - Th |
| MAY 2008 14 Trend Forward (E) (2 hr) W 12-June 12 Floristry 2 - Advanced Design (E) (40 hr) M, T, Th |
NOVEMBER 2008 3-13 Today's Tribute Designs (E) (18 hr) M, T, Th 10-14 Floristry 1 - Basic Design (D) (40 hr) M - F 12 Trend Forward (E) (2 hr) W 18-20 Holiday Design (D) (18 hr) M, T, Th |
| JUNE 2008 9-13 Floristry 1 - Basic Design (D) (40 hr) M - F 11 Trend Forward (E) (2 hr) W 17-19 Potter's Bench Profits (D) (18 hr) T - Th |
DECEMBER 2008 2-4 Holiday Design (D) (18 hr) M - W 8-12 Floristry 1 - Basic Design (D) (40 hr) M - F 10 Trend Forward (E) (2 hr) W |
Koehler & Dramm’s Institute of Floristry 2008 Catalogue;
2008 CONVENIENCE CALENDAR
Common holidays are noted in Blue.
| January | February | March | April | ||||||||||||||||||||||||||||||
| May | June | July | August | ||||||||||||||||||||||||||||||
| September | October | November | December | ||||||||||||||||||||||||||||||
The following
statements were obtained from course surveys:
-"Ardith has always been so completely generous with her knowledge, which is vast.
She is the greatest cheerleader of all of her students and business
associates.
She is a great talent and mentor"
-"Ardith is not only an extremely talented designer, but a gifted teacher.
In
addition to learning the fundamentals and techniques of design, students are inspired
to develop their creativity and potential in a positive, supportive and relaxed
learning environment"
Koehler & Dramm’s Institute of Floristry 2008 Catalogue;
Page 15
Ardith E. Beveridge AAF AIFD PFCI CAFA MSF, is a Teleflora Designer and Instructor, Smithers Oasis Design Director, and FTD Master Designer/Certified Judge. Her accomplishments in the floral industry include: international floral designer, consultant, commentator and panel designer for floral design shows; judge in floral design contests; a 1993 and 1996 Rose Bowl Parade Float lead floral designer; and the 1997 and 2002 Presidential Inauguration’s floral designer. Ardith continues to gain education and certification by attending and teaching courses and remaining active in a wide array of organizations within the floral industry through-out the world. She is a member of the Board of Directors of the Minnesota Florists’ Association.
ASSOCIATE INSTRUCTORS
Beverly Colson
Wedding/Celebration Design
Beverly Colson, floral designer and founder of Posies Studio, is a certified
graduate of Koehler & Dramm’s Institute of Floristry. Beverly has
studied and instructed in various styles of American, European and Ikebana design.
She and her partner specialize in designing for weddings, other events, and
at times, when the snow flies, for commercial accounts.
Martin Dahl
Plant Design
Martin has worked in the floral industry for seven years, with the last year being at Winsome Orchids in Independence, Minnesota as the Sales/Marketing guru.
Martin has previously worked ten years in the greenhouse business and four years in the floral design industry.
Marna Hansen
Floristry 1 – Basic Design
Marna Hansen is a native to both Minnesota and its floral industry. Her great-grandparents
owned a SE Minneapolis floral/greenhouse operationestablished in 1885. As
a fourth-generation florist, she has a passion for flowers, people and learning.
Marna is the past President of Teleflora's
Minndakota Unit and former Manager of Carriere's Floral and Gift inBloomington.
She also serves on the Minnesota State Florist Association Board as Education
Chairperson. She has worked and designed at the National Level for FTD, and
organizes and designs trade shows at the wholesale level,teaches design classes
industry-wide, and judges floral design at the national and local level.
Dan Kunzman
Floristry 1 – Basic Design
Dan Kunzman is a Fresh and Supply Sales Representative at Koehler & Dramm
Wholesale Florist. He has worked in the floral industry for 20 years; 8 in retail
and 12 in wholesale. Dan’s experience includes fresh flower, floral supplies,
and green and blooming plant sales. He also has experience purchasing fresh
flowers and floral supplies and is a certified graduate of Koehler & Dramm’s
Institute of Floristry.
John Maciejny
Floristry 4; The Next Step
John has a Bachelor of Science degree from St. Cloud State and attended the University of Minnesota for his Masters Degree in Education. He has taught life science for 33 years as well as being a professional photographer for 9 years.
Deb Schwarze
Floristry 1 – Basic Design & Potter's Bench Profits
Deb Schwarze is the Plant Department Manager at Koehler & Dramm Wholesale
Florist and has 29 years of experience in the horticulture industry covering
retail, wholesale, growing and teaching. She has greenhouse management and
retail floral certificates from vocational school as well as Bachelors degrees
from the University of Minnesota in Horticulture and Agriculture Education,
and a Masters degree from the University of Nebraska in Horticulture. Over
the years, Deb has worked in sales, design and special events work as well
as university extension, including teaching and directing master gardener
programs.
Wasui Kazuko Zobbi
Floristry 2 – Advanced Design (Ikebana section)
Sensai Kazuko Zobbi has studied and taught the cultural art of traditional Japanese
flower arrangement, Ikebana, for over 50 years. Kazuko earned her teaching certification
from Sofu Teshigahara, founder of Japan’s largest and most influential
Ikebana school, Sogetsu, and she currently holds the master teacher, "second-sanyo"
level Shihan status. Kazuko has dedicated much of her life to teaching these
fundamentals, as well as emphasizing the fulfillment and joy of Ikebana.
Koehler & Dramm’s Institute of Floristry 2008 Catalogue;
Sandy VonDeLinde
Business Basics
With Sandy's background in accounting and being a previous owner of Potpourri Flora, Sandy has meshed the two worlds to teach how to be a wise business owner. A former Board Member of the Teleflora MinnDakota Unit, President and Treasurer; Creating an open design and processing area, employees could work and talk, while the customers watched the design process and asked questions. Conversations "from the work room" created long lasting customer friendships and many referrals.
2008
REGISTRATION FORM
Download this form
Koehler & Dramm’s Institute of Floristry 2008 Catalogue;